It has been seven years in the making, but today is finally the day, Victoria’s Fudge-a-licious Chocolates & Candies, opens their first store front! And let me tell you, it’s the most magical, little candy spot around. Through the bold, pink door lies treats and candies of all kinds. They line shelves, tables, the candy case, and wait until you see the candy cart! Can we say chocolate covered pretzels, strawberries and marshmallows, OH MY!?
But, I may be a little biased. After all, Victoria, is none other than my mom. So, yes totally biased, but more than anything, proud.
My mom’s story is sweet, just like her and just like her candy. Her love for chocolate started when she fell for the curly haired, Greek boy (a.k.a. my dad, Nick), when they were just kids. His parents owned a pretty popular candy store back in the day, Belmar Candy. There, in that sweet, little spot, my parents fell in love, and learned the ins and outs of running a candy store. It was a family affair. My aunts and uncles, cousins, and grandparents, we were all in on it. They all did their part, even me. While I wasn’t old enough to work in the factory, my cousins and I, sure were cute enough to pass out Easter candy to customers.
As the years passed, chocolate strawberries could be dipped in one flawless motion, chocolate drizzled on the top of popcorn in a flick of the wrist, and candy could be molded into hundreds of different designs. We all, for the love of chocolate, created and made delicious treats for our city.
And today, that is exactly what my mom and dad continue to do with Fudge-a-licious.
I remember being in college when my parents started talking about creating a candy company of their own, both of them itching to get back into the candy game. The name Fudge-a-licious was an immediate choice, but it was my Mummers (grandmother) who convinced my mom to add the Victoria. I sat down and whipped up the most whimsical logo that I could think of, and before you knew it, we started selling fudge! They sold just fudge, at first. All my parents wanted to do was perfect one creamy, scrumptious product, and expand when they got it just right. Which they did. They got it really right. The rest is history. And today, is their day to expand (in their own way), the legacy that was created so many years ago.
I am so excited and proud of both my mom and my dad. It’s a beautiful thing to see that dreams are never too late to come true. It hasn’t been an easy road, but they have never given up on this delicious dream. So, if you get the chance to walk through the bold, pink door into their shop, remember there is more to it than just the cutest candy boutique you ever laid eyes on, it’s a sweet story of love and hope and never giving up.